Partners Success Story

An efficient way to increase revenue from current user base
Daily Fantasy Sports (DFS) platform has partnered with Taj Network to provide 13 Card Rummy to maximize its effort on the player experience side.

HalaPlay Story

HalaPlay empowers serious and casual sports enthusiasts to play cash based quick, simple and interesting games. DFS is the shortest and quickest version of fantasy sports where users can create a team, enter leagues and win cash prizes at the end of every game.

2X


Increase in Player Engagement

4X


Free Game Play

9X


Players have tried Rummy Games & Tournaments

Goal

HalaPlay wanted to provide maximum experience to its players and also find new players with the help of Rummy and encourage them to play DFS and other game options to them. By taking this route they can acquire users at low cost and have the same engagement level as a Rummy operator.

Taj Network operates as an aggregator with its product line of Network, Exchange, Marketplace & Branded Lobby to build a large pool of players by creating the network effect which intern help all the partners connected to them.

Taj Network Background

The Taj Network (TJN) has rapidly grown to be one of the largest B2B Skill Games providers in the country, operating all across India with the only exception of 5 states. Envisioned and developed in India, this network includes more than ten of the strongest brands and operators dominating the e-gaming industry.

As the independent B2B division of Grid Logic Games, TJN has proven credentials, asserted by the practical and strategic partnership their associates enjoy.


Taj Network Offerings

Taj Rummy Network (TJN) is India's fastest growing provider of complete online gaming business solutions. We offer top notch technology, platforms, marketing expertise and highly skilled operational services. We are proud presenters of several ground-breaking industry firsts and are constantly researching to outdo ourselves in offering the best to our client partners and customers.

Network

HalaPlay

Exchange

Turnkey/ Standalone

Market Place

Branded Lobby

Success

Together we WIN!

Engaging DFS players to play card games is a unique case study and HalaPlay mastered the art of it to make this partnership a success. The trust they have built vs the product offered by TJN has been the best strategic move in the cost-efficient way.

Hala Play Partnership achieved these results

  • > 6X increase in player signup in IPL times
  • > 4X increase in free game play
  • > 85% lower CPA than the targets
  • > 9% DFS players playing rummy games & tournaments
  • > 27% spike in DAU (Daily Active Users)

Join our community

Taj Network offers top notch technology, platforms, marketing expertise and highly skilled operational services. We are proud presenters of several ground-breaking industry firsts and are constantly researching to outdo ourselves in offering the best to our client partners and customers.

We are always happy to explore avenues with partners from the online gaming and entertainment world. We value every request we receive, so please feel free to contact us and we will make sure to revert promptly.